Reimagining Intimate Wear

by Jothi Kanayalal

And I said to my body softly, “I want to be your friend.” It took a long breath and replied, “I’ve been waiting my whole life for this.” – Nayyirah Waheed

The interaction between bodies and clothing is more fascinating now than ever. Though we generally adhere to beauty standards set by the industry and struggle with body dysmorphia, clothing post the Covid-19 pandemic has taken a new meaning. People want to be in clothes they feel comfortable in and worry less about others opinions or societal norms.

A survey I conducted had women describing their ideal bra to feel ‘like a hug’. The word soft, comforting, hugging often came up. This whole feeling of comfort subconsciously relates to the emotional state of well being. To build the first prototype, a user group of nine women was included at every stage of designing.

The design features of the initial prototype include a dainty front strap with a side strap for extra support to hold the breasts snug. Fabric is peach finished with picot edges to avoid tugging. Back strap is broader and the under-belt wider for grip.

The next steps include a wearer inclusive measurement system and usage of better tactile materials to create a feeling of emotional attachment.