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  /    /  Hanne Viehmann

Hanne  Viehmann

Illustrating a future society, the editor of brandeins magazine Wolf Lotter compared our world to a forest. He related his statement to the saying “to not see the forest for the trees” and highlighted the new world to be full of trees and complexity. Lotter wrote, “This forester wisdom is based on reason and sustainable thinking and helps us to understand how to turn a problem, the complexity, into a solution, the knowledge society. From the culture of organising by exclusion, drawing boundaries and reduction, it develops, through the increasing complexity from, among other things, the digitisation and globalisation, into a group of realisers and networked thinkers.” I love his logical conclusions and relations to the world as the metaphor of a forest. This symbolic image with complex and random grown trees visualises not only the broader perspective we need to take but also includes the natural factors of sustainability. Design is an opportunity to deal with complexity. For example, designing consumer goods links functions, features, qualities, and a lot more including the sustainable segments people, planet and profit. But the moment the project goes global, the complexity can exceed to be difficult for the designer to make easy design decisions. A global overrun of industrial novelties and colonial alike productions brought some radical and culturally impacting product solutions. Therefore, the importance of cultures and heritage is part of the complexity that design needs to re-understand and re-connect for a sustainable future. Let’s design “a bit more complex, please!”